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Research papers

Using a panel to redesign farmers weekly

The objective of this paper is to show how editorial research via a panel of farmers formed the cornerstone of the re-design of Farmers Weekly, the major weekly magazine catering for the agricultural market in Great Britain.

Catalogue: Seminar 1987: Publishing For Optimum Profit
Authors: John R. M. Thom, Adrian Gunzi
November 25, 1987
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Citation

Thom and Gunzi (1987a, November 25). Using a panel to redesign farmers weekly. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-a-panel-to-redesign-farmers-weekly


Research papers

A new look at a popular women's weekly

This paper traces the research conducted between July 1985 to September 1987 to assist in the reshaping of Woman's Realm, a popular U.K. women's weekly magazine. In 1984 circulations were falling year on year making it increasingly difficult to...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Simon Godfrey
November 25, 1987
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Citation

Godfrey, S. (1987a, November 25). A new look at a popular women's weekly. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-new-look-at-a-popular-women-s-weekly


Research papers

The ADTRAC model for advertising tracking

There has been growing interest in recent years in the tracking of advertising effects on sales and brand awareness through the use of econometric techniques. Typically, however, these approaches using Koyck transformations suffer from the problem of...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: G. J. Hooley, N. Wilson, P. A. Wigodsky
October 26, 1987
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Citation

Hooley, Wilson and Wigodsky (1987a, October 26). The ADTRAC model for advertising tracking. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-adtrac-model-for-advertising-tracking


Research papers

Generalising a pricing effect

The purpose of this contribution to our seminar on modelling is to make two points: 1. There is usually little point in modelling something if we do not know what it is; 2. Developing the required empirically-based generalisations in marketing is...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Andrew S. C. Ehrenberg, Leonard R. England
October 26, 1987
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Citation

Ehrenberg and England (1987a, October 26). Generalising a pricing effect. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/generalising-a-pricing-effect


Research papers

A model to forecast the demand for a new telephone service

This paper describes a large-scale investment in a new business telephone exchange service, called Centrex, under consideration by British Telecom pic in the UK, and the work undertaken to forecast the effect of introducing the product.

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Peter Shewey, Mick Roberts, Paul Mullen
October 26, 1987
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Citation

Shewey, Roberts and Mullen (1987a, October 26). A model to forecast the demand for a new telephone service. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-model-to-forecast-the-demand-for-a-new-telephone-service


Research papers

Research for local authorities

This paper analyses the growth of research commissioned by local authorities in Britain and how these have been used to stimulate changes in working practices within the relevant authority. It looks at the political and financial background against...

Catalogue: ESOMAR Congress 1987
Author: Brian Gosschalk
September 1, 1987
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Citation

Gosschalk, B. (1987a, September 01). Research for local authorities . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-for-local-authorities-


Research papers

Turning data into information a new generation of integrated consumer research

The shape of the future of European market measurement research services is in the process of appraisal and change. Not least, this is because of the potential impact of technology driven services, originating in the U.S.A. Such services...

Catalogue: ESOMAR Congress 1987
Author: Bill Blyth
September 1, 1987
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Citation

Blyth, B. (1987a, September 01). Turning data into information a new generation of integrated consumer research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/turning-data-into-information-a-new-generation-of-integrated-consumer-research


Research papers

Qualitative research in the US and the UK

This paper presents an overview of qualitative work as it is carried out in the US and the UK and explores differences in philosophy, style and operation between the two countries. To lend weight to these observations, the paper also provides results...

Catalogue: ESOMAR Congress 1987
Author: Malcolm Baker
September 1, 1987
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Citation

Baker, M. (1987a, September 01). Qualitative research in the US and the UK. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-in-the-us-and-the-uk


Research papers

Viewers are people too

This paper outlines some alternative approaches to the study of audience behaviour other than those solely based on ratings or metering households. Findings from recent surveys and qualitative research in the UK point to the need to consider viewing...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Author: Michael Svennevig
June 15, 1987
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Citation

Svennevig, M. (1987a, June 15). Viewers are people too. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/viewers-are-people-too